Brighton Signs Canada Striker Promise David on Loan

Brighton have moved to sharpen their attack with the signing of Canada striker Promise David from Royale Union Saint-Gilloise on a season-long loan, which includes an obligation to buy for a reported £22m.

The 25-year-old arrives with a serious scoring record. Since joining Union Saint-Gilloise in 2024, he has hit 41 goals and supplied nine assists in 82 appearances, numbers that turned Premier League heads and persuaded Brighton to act.

His route to the south coast has been anything but straightforward. David began his career in Canada before stints in Croatia and the United States. He then bounced through the Maltese Premier League with two different clubs, earned a move to Estonian side Nomme Kalju, and from there forced his way into the plans of Royale Union Saint-Gilloise. Each stop added another layer to a forward now expected to handle the pace and intensity of English football.

That journey has already taken him onto the biggest stage. David featured in four of Canada’s five matches at the World Cup, coming off the bench each time. He scored in the 2-1 group-stage defeat to Switzerland, a moment that underlined his threat even in limited minutes.

“Promise is someone we have been watching for some time, he is an out-and-out striker who possesses outstanding physical attributes and a track record of scoring goals,” said Cave. “His experience at international level and in European competition will hopefully prove valuable this season.

“At 25, he's entering his prime playing years and we're excited to see him continue to develop in our environment.”

Brighton now hand him the platform he has been chasing across continents. The price tag, the obligation to buy, the faith in his prime years – all of it points to one question: can Promise David turn that promise into Premier League end product?