Kylian Mbappé Signs Landmark Deal with On Sportswear
Kylian Mbappé has ended his long-standing partnership with Nike, signing a landmark deal with Swiss sportswear brand On as the company launches a bold move into football.
The announcement on Friday confirmed what had been brewing behind the scenes for months: one of the game’s biggest global stars is tying his image to one of sport’s fastest‑rising names.
“Today, Swiss sportswear brand On announces its entry into football alongside football champion Kylian Mbappe, marking the beginning of the brand’s journey into the world’s biggest sport,” the company said in a statement.
For Mbappé, this is more than a logo switch. It’s a chance to help shape a project from the ground up.
“From the beginning, what drew me to On was the opportunity to build something entirely new together that will help shape tomorrow’s game,” he said. “I want to bring my experience and perspective into what we create, push what’s possible through innovation, and always stay true to the joy of football. We have a shared dream, and this is only the beginning.”
The deal ends a relationship with Nike that stretches back to the start of Mbappé’s professional career, a rare break in an era where the American giant has traditionally locked in elite footballers for the long haul.
On, founded in 2010 and best known for its running and tennis footwear, is using Mbappé as the spearhead for its entry into football. The company did not disclose the value of his contract, but the strategic intent is obvious: this is a statement signing.
There is heavyweight football knowledge behind the move as well. On has appointed 1998 World Cup winner Thierry Henry as its football director, adding a second iconic French name to the project and underlining that this is not a tentative toe-dip into the sport.
The brand already carries serious clout in other arenas. Tennis great Roger Federer is among its shareholders and, like Mbappé, previously walked away from Nike to align himself with the Zurich-based company.
Now On steps into the world’s biggest game with a World Cup winner up top, another on the touchline, and a clear ambition to disrupt a market long dominated by the traditional giants.
