Everton and Christopher Ward Forge Landmark Training Kit Partnership

Everton have tightened their ties with Christopher Ward, naming the British watchmaker as the club’s first-ever official training kit partner in a multi-year deal that underlines the commercial muscle behind their move into a new era.

What began as a straightforward timing partnership has quietly become one of the club’s flagship relationships. Christopher Ward arrived as Everton’s official global timing partner, then moved onto the shirt sleeve of the men’s first team, helped launch Hill Dickinson Stadium as a founding partner and threw its weight behind Everton Women and Everton in the Community.

Now the brand is stepping directly into the heart of the football operation.

Brand on the training ground, not just the billboards

From the 2026/27 season, Christopher Ward’s logo will be stitched into the daily routine at Finch Farm and beyond. Its branding will feature on the training wear of both the men’s and women’s first teams, embedding the watchmaker in the environment where tactics are drilled, fitness is built and squads are shaped.

The agreement stretches far beyond a badge on a tracksuit. The company will gain prominent exposure across Everton’s social channels and matchday platforms, from LED perimeter boards to media backdrops and in-stadium branding at both Hill Dickinson Stadium and Goodison Park.

The reach widens again in 2027/28. At that point, Christopher Ward will appear on training kit for the Under-21s, Under-18s and Academy sides, creating a single visual thread from the youth ranks to the senior teams. Supporters will see the same branding on all first team replica training items on sale, tying the commercial deal directly to the fanbase.

A partnership built on detail and design

This latest step follows a striking piece of crossover between football and watchmaking. Last season, Everton and Christopher Ward opened 53° North at Hill Dickinson Stadium – billed as the world’s first premium watch showroom inside a sporting venue. The club say the space has brought fans closer to the craft and precision of mechanical watches, placing luxury horology in the middle of a matchday experience.

The collaboration has already produced three Everton-inspired timepieces.

• The Dixie Dean, a 60-piece limited edition, honours one of football’s most prolific goalscorers.
• The Goodison carries a caseback made from the iconic 1930s Goodison Park turnstiles, a slice of the stadium’s fabric on the wrist.
• The Goodison 3.1 marks the famous 3-1 win over Bayern Munich in the 1985 European Cup-Winners’ Cup semi-final second leg, one of the defining nights in the club’s European history.

For Everton, the relationship is about more than nostalgia and memorabilia. Andrew Middleton, the club’s president of business operations, framed the new agreement as a statement of intent, highlighting Christopher Ward’s “bold, innovative and committed” approach and its “genuine understanding” of the club, its supporters and its ambitions.

The message is clear: this is a partner trusted to sit inside the inner circle.

Timing, marginal gains and a new stadium era

On Christopher Ward’s side, the logic is equally sharp. CEO and co-founder Mike France drew a direct line between the microscopic focus of watchmaking and the pursuit of marginal gains in elite sport. The brand wants to be present not only when the whistle blows, but in the quieter hours when players grind through sessions, video reviews and recovery work.

That alignment of values – precision, discipline, constant refinement – has become the backbone of the partnership’s story. The training kit deal simply makes that story more visible.

Everton, for their part, are using the agreement to showcase a broader commercial resurgence. The club recently confirmed CMC Markets as the new main partner on the front of the men’s shirts and Stake as the official sleeve partner, with the Christopher Ward expansion adding another heavyweight name to a growing portfolio.

All of it feeds into the club’s looming transition to Hill Dickinson Stadium and the continued rise of Everton Women at Goodison Park. As the club leans into a new stadium era, the question is no longer whether Everton can attract high-end partners.

It is how far this sharpened commercial edge can help fuel what happens on the pitch.