Juventus Reshapes Power Structure with Massara and Chiellini
Juventus have moved decisively to redraw their football hierarchy, confirming Frederic Massara as Chief Football Officer and handing club legend Giorgio Chiellini a newly created position at the heart of the Bianconeri’s institutional power.
The announcement lands barely a month after Massara’s departure from Roma and only weeks into Giovanni Carnevali’s own tenure as CEO and General Manager. The message from Turin is clear: the rebuild is no longer just on the pitch.
Massara to run the football machine
Massara, 57, takes charge of the men’s football division as Chief Football Officer and will report directly to Carnevali. His brief is broad and heavy with responsibility: oversee the management and development of the men’s side, help define and execute the club’s sporting strategies, and work in close tandem with Sporting Director Marco Ottolini.
For a club that has lurched through recent seasons amid financial strain, legal turbulence and sporting inconsistency, this is a move towards structure and clarity. Massara’s track record explains the choice. Across spells at AC Milan and AS Roma, he has built a reputation as one of Europe’s sharpest backroom operators, trusted with squad construction and long-term planning at clubs under constant scrutiny.
Juventus themselves underlined that status in their statement, describing him as “one of the most highly regarded executives in the world of football” and highlighting his contribution to “a number of prestigious clubs, including AC Milan and AS Roma.”
This is not a ceremonial title. Massara steps into a role designed to centralise football decision-making at a time when Juventus cannot afford many more missteps in the market or in strategic planning.
Chiellini moves from the pitch to the corridors of power
Alongside Massara’s arrival, Juventus confirmed a significant shift for one of their most recognisable figures. After a year as Director of Football Strategy, Giorgio Chiellini now becomes Chief Club Affairs Officer.
If Massara is charged with shaping what happens on the grass, Chiellini will operate in the boardrooms and conference halls. His new role is built around influence: strengthening Juventus’ capacity to engage with key institutions, strategic stakeholders and sporting organisations, in Italy and abroad.
For a club still rebuilding its standing after the turbulence of recent years, placing a figure of Chiellini’s stature at the front of that conversation is no coincidence. He carries not only the authority of a decorated former captain, but also the credibility of someone who knows the club’s culture and expectations from the inside.
His task is to represent Juventus’ interests, build relationships and ensure the club’s voice carries weight in every room that matters. In modern football, that can be as decisive as any tactical tweak.
Carnevali’s imprint takes shape
All of this unfolds under the watch of Giovanni Carnevali, who only last month replaced Damien Comolli as CEO and General Manager after the Frenchman’s brief spell at the Allianz Stadium.
Carnevali did not hide the scale of his ambition for the new structure, insisting Juventus are assembling “a solid, competent and cohesive structure, capable of supporting our ambitions both now and in the future.” He hailed Massara’s “expertise and in-depth knowledge of football” as an “added value” that dovetails with the skills already inside the club.
The appointments of Massara and Chiellini are not isolated moves. They arrive as Juventus begin to shape their squad for the coming season, with Italy winger Jeff Ekhator already confirmed as the first signing of the summer in an €18m deal, including add-ons.
A new CEO, a new Chief Football Officer, a new Chief Club Affairs Officer, and the first piece of business in the transfer market already done. Juventus are not just changing faces; they are redrawing the blueprint.
The question now is simple: can this rebuilt structure restore the club to the level its badge still demands?
